Marketing Campaign Lead

Hybrid role - Solihull, West Midlands

Part of LSL Property Services plc, PRIMIS Mortgage Network are the largest Mortgage and Protection Network in the UK with some 1000 firms as business partners and circa 3000 advisors working alongside us and jointly amounting to some 11% of the mortgage market share in the UK. The FS division also includes TMA.

We are keen to recruit a Campaign and Proposition Lead in what is a key role in our large Marketing function.

This role presents an exciting opportunity for an experienced Marketing professional to contribute to the success of our Financial Services Division by ensuring optimum outcomes for the business.

The role is hybrid and will be based partly out of our HQ site on the Birmingham Business Park in Solihull

Role Purpose:

• Designing, producing, and executing broker-facing end-to-end campaigns for a range of purposes which include technology developments, propositional launches and regulatory changes.
• Multi-channel recruitment campaigns and materials to support our Sales team reach their recruitment objectives and support lead generation.
• Championing delighting the brokers and highlighting the propositional benefits across our AR and DA offerings in our messaging. Identifying key messages that resonate with both audiences.
• Leading on marketing support for brokers, including regular and impactful marketing bundles, to help them promote and grow their businesses by reaching current and new customer bases.
• Identify trends and use insight from reporting to support future campaign success.
• Secure buy-in from stakeholders and present ideas and campaign results to demonstrate value provided.
• Be a contact for key business relationships across the Strategic Partnerships team, Sales Director and Proposition Director.
• Work closely with Marketing Assistants to give guidance and direction, allowing them to support on campaign activity.

Skills & Qualifications:

• Excellent communication skills
• Knowledge of communication channels
• Relationship building
• Creative copywriting
• Co-ordinating of multiple projects and working to deadlines
• Team player attitude
• Proficient in Microsoft software
• Three years’ minimum experience in a similar role

Desirable skills and experience

• Financial services and products knowledge
• Broad awareness of financial promotions regulations
• Experience with WordPress and HubSpot
• Chartered Institute of Marketing (CIM) qualification or equivalent

Salary  – Base £30,000 - £35,000 DOE and negotiable

Hybrid partly based on the Birmingham Business Park in Solihull for 3 days and home for 2 days.

If you are interested in applying for this position, please forward your CV with covering letter in confidence to james.mcnee@primis.co.uk of the in house recruitment function here at PRIMIS / LSL

We are an equal opportunity and Disability Confident employer, dedicated to building a diverse and inclusive workplace. We welcome applications from people of all abilities and backgrounds, and we do not discriminate based on disability or individual needs. If you require any reasonable adjustments during the recruitment process, please let us know.